Creating LinkedIn Lead Gen Forms:
Designed custom forms on LinkedIn to capture essential lead information, such as name, email,company, and job title.
How Marketo Measure’s LinkedIn Integration Increased Qualified Leads by 30% for a B2B Tech Company
0
%
Data Accuracy
0
%
Engagement Boost
0
%
Lead Growth
Manual Data Entry:
Disjointed Systems
Inefficient Campaign Tracking
Solution
1
2
API Connection Setup:
Configured Marketo Measure API to synchronize LinkedIn Lead Gen Form submissions in real-time.Mapped form fields between LinkedIn and Marketo to ensure accurate data capture.
3
Automated Workflow Creation:
Set up automated workflows in Marketo to nurture leads based on their form submissions.Implemented lead scoring rules and triggered personalized follow-up campaigns.
4
Real-Time Reporting and Attribution:
Enabled real-time tracking and reporting of LinkedIn campaign performance directly within MarketoMeasure.
Results
1
Increased Efficiency:
Increased Efficiency:
Automated data synchronization reduced manual data entry and errors by 90%.
2
Enhanced Lead Nurturing:
Personalized workflows improved engagement rates by 45%.
3
Real-Time Insights:
Real-time campaign tracking enabled better decision-making, resulting in a 30% increase in qualified
leads.
4
Improved Sales Alignment:
Improved Sales Alignment:
Faster lead handoffs reduced response times by 50%, boosting conversion rates.
Key Takeaways
1
Automate Data Flow:
Automate Data Flow:
Leveraging Marketo Measure’s API integration with LinkedIn eliminates manual processes.
2
Monitor Performance:
Real-time reporting is essential for optimizing campaigns and measuring ROI.
3
Personalize Campaigns:
Use captured data to create tailored lead nurturing workflows.
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